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5.0 Marketing

Essentially marketing is about story telling and segmenting the audiences for each story we want to tell,
we categorise these as:

#1 the wider market #2 prospective tenants #3 current residents

The marketing collateral required may draw inspiration from site history, raw materials, eco-proofing
and social purpose. The objective is to create a viral community and sense of aspirational value. At
Ringley we can work with animators and video production specialists, your architects and interior
designers to bring forward ideas that set your development apart from others. As operator, our role is
to connect the staff and residents to the aspirational value that the building(s) portray, and, to deliver
the vision with together will build the brand. Ultimately it is a branded experience that drives premium
rents and will deliver the returns you need.

5.1 Marketing collateral

We can support you to put in place a suite of marketing collateral including:
 Community story boards during build,
 Artists impressions on signs/banners,
 Building wraps,
 Development website,
 Show Apartment(s) fit out,
 3D unit video/virtual tour of apartments & communal area including aspect &
outlook,
 Lifestyle marketing brochures: hard copy & e-brochures,
 Outdoor advertising – bus stop, train / underground stations,
 Newspaper adverts,
 Facebook adverts,
 Twitter adverts,
 A Residents referrals scheme,
 Hospitality,
 Signage & way finding,
 Move-In Gifts - FREE taster sessions of amenities, USBs, flowers, umbrellas.

Below is a guide on the lead in time for key marketing activities:

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