Page 83 - planet_rent

Never has the opportunity been so great to create
new ways of getting into the private rented sector.

Twitter is the best forum for social
content sharing in the pre-launch and
excitement phases and when there are
open days and launch events.

Instagram is another place to tag
photos and build excitement.

Facebook will be the most relevant to
targeting prospective tenants and for
seeking new routes to let properties.

Based on the demographics, behaviours and
geographies of mobile users campaigns can include,
biz bars, and video advert interrupts in all shapes
and sizes.

Campaign objectives for Facebook advertising relevant to a Build to Rent
Client include:

Brand awareness introduce the block based on demographics and
geographics, ‘tell heroic stories’

Engagement Launch stories, fun facts, 3D, videos to a wide
audience to get Likes, comments, shares, photo
views; and to increase Page Likes,

Reach Expose your ad to a tailored target audience to
generate leads,

Lead generation Promote launch and events, get new prospects
into the sales funnel,
Video views Showcase your video tours a large audience,
focus on whatever is ‘state of the art’
A day in the
life of….
App installs Download the Tenant App from Facebook

Offers & viewings Connect your Facebook ads to the development
website so people book viewings & can make
offers,

Conversions Post ratings from surveys to Facebook to get
tenant experiences out there and laud referrals.

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