Page 80 - planet_rent

In the lease up stage, e-noticeboards can play hotel
style video footage to showcase the development
ambience, lifestyle, offers, stories and experiences.
Perhaps with completions and entries created by
residents themselves!
Clips and reactions to viewings should be captured
and posted to social media which means a camera
man on site for early viewings to capture genuine
excitement and build buzz.

5.3 Marketing Phase 1 - The wider market

Here the focus is about creating demand. Build to Rent is a new product and the world needs to be:
(1) told that the Build to Rent product exists,
(2) educated what Build to Rent offers above the norm,
(3) told about the needs it fulfils,
Only then can then the wider market adopt, covet and pay a premium for it.

Seeding the wider market combines a mixture of PR, press releases, events, industry conferences etc…..
Suitable PR/Marketing launch agencies with experience in this sector include:
 Four Communications
 TTA
 FTI Consulting
 Edelman
 Lawrie Cornish
 Lunchford

Ringley can:
 work alongside you and the PR/Marketing launch agency to build themes and press releases to
be drip fed up to the launch,
 contribute towards guest lists for launch events, artists, local agents, caterers, local celebrities
etc….,
 arrange show flat fit outs from two/three suppliers to help you choose your furniture,
 co-ordinate the show flat launch,
 arrange a pre-launch to Universities, major employers and Agents,
 staff the on-site lettings suite for the launch,
 provide insights on interior design options including space planning for events,
 arrange set up of the on-site lettings suite, PC’s, printers, TV’s, hardware,
 recruit the lettings staff.

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