Page 85 - planet_rent

We live in an ‘experience based economy’ and never have so many experiences been available so
educating residents at every opportunity what is available, what is going on and why is essential to
create connections. This means engaging all of the people on the ground,

Brand ambassadors: Building brand ambassadors means marketing to current residents and providing
tools, social snaps and incentives for them to promote the brand to make ‘living at ….. ‘a lifestyle choice
for the savvy chic well travelled millennial.

Referrals scheme: A referrals scheme such as a complimentary …’gaming or cinema’… session for a viewing
and a weeks rent free for a new letting, these sorts of offers will encourage people to bring people.

Designed experiences: there is a need for quick smart feedback to prove quality experiences:
 Instant feedback after using the cinema,
 Repairs feedback,
 Move in feedback,
 Winners,
 Events success,
 Monies raised,
Along with benchmarking results to available national metrics or year on year figures.

Community starts with amenity
Our experience and input in design and project team meetings will bring forward amenity space options
to create a community driven overall vision for the development. As operator we understand
‘buildings in use’. Our creative thinking is underpinned by 4 themes:
Expandable living Luxury lifestyle add-on’s Fun outdoors Health & wellbeing

Expandable living means …..
being ‘at home’ outside your home. Creative ways to bring tenants social and entertainment as a
community to share.

Luxury lifestyle add on’s means …..
a touch of class inspired by the hotel industry, on demand, so you can be pampered at home.

Fun outdoors means …..
More than a garden, meeting places, games; good living for all ages, a place where community starts.

Health & wellbeing …..
Nutritional, physiological & feel good factors. Runners warm up area, yoga spot, herbs to pick and eat.

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