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Social media exposure
The changing landscape of the lettings market cannot be
underestimated and whilst Facebook advertising rules change
regularly demographic and preference marketing to people
with a search history for accommodation in ‘town’ is a reality.
With mobile devices now outnumbering PCs and TV sets by 3
to 1 tailored mobile advertising is a must. Pundits suggest
that mobile advertising can achieve an average click through
rate of 2.8% compared to 1.8%-2% on PC.
Below demonstrates just how targeted social media marketing can be (based on demographic and
behavioural searching) which is then combined with geographies. Red boxes denote profiles of key
interest, each subject to different campaigns with results monitored.
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