Page 81 - planet_rent

5.4 Marketing Phase 2 - Prospective Tenants

Well before practical completion and handover the marketing will
have started.

Corporates: Our role will be to build relationships with:
 larger employers locally,
 national employers, and
 international companies with travelling executives.

Universities: University accommodation officers will be invited
for private tours, the key target group being overseas and post
graduate students. There are also a number of University
accommodation portals such as https://universitycribs.co.uk.

Serviced apartments, Off-line Agents & relocation specialists:
For larger buildings our team will talk to short let providers to pre-let
whole floors where possible. Negotiations should start at least 6
months before occupation as serviced apartment operators often
want to self-furnish units and perhaps introduce their branding and
colour scheme from where the lift arrives at their floor.

Local buzz
The mission is to fuel enquiries and drive a ‘waiting list’ as the site
gains popularity and reputation. The marketing strategy is
supported by
 an on-site lettings team,
 portals to link to the dedicated scheme website,
 tours bookable both online and by phone.

st
Portals: In a drive to be 1 to the deal Ringley not only will take on
the responsibility for sourcing the best of the local Agents but will
also engage with Agent distribution portals such as Houzen.

Depending on the time of year some local events could include:
 branding an ice cream van to stop at key locations to give
out branded ice cream cones,
 find a local underground band and have an exclusive event
in the garden,
 invite a pop up restaurant, https://thenudge.com
http://www.londonpopups.com/
 arranging a local celebrity opening,
 host a tech talk, or start up event,
 host an inspirational talk by a local celebrity.

Local Agents
As Operator we can take the role of interviewing and selecting the best of the local Letting Agents to
work with and can also pay manage their deals, move-ins and pre-commission payments if desired from
rents collected. We have experience of training local Agents on use of the Planet Rent platform so that
whatever route tenant(s) are found the same corporate professional landlord experience can be
delivered. Inducting Agents is in our view essential and we as operator need to run this process.

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