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3.2 Busy Living Modules: Keys, facilities, community, marketing & performance

Busy Living comprises 11 Modules:
Key access, e-check-in, Book, Buy, Rent, Message, My Home, View, Push Marketing:
1) e-keys: API open door access,

2) e-check-in: Smart check-in, capture preferences (social & sports), sell add-ons, move
in store, help

3) Book: 20 facilities to choose from, or add your own,
4) Buy: Breakfast packs, midnight snacks, moving packs, toiletries and essentials,

5) Rent: Parking, storage units, sleepover packs, bicycles,
6) Message: Housekeeping, front desk, office, property manager, repairs,
7) My Home: Flat care info, handbook, inventory, broadband upgrade, utilities,

8) View: Account, daybooks, my bookings, site inspections, EPCs,
9) Push marketing: Facilities Adverts, Personal trainers, Events, taster sessions,

10) Social ratings: Bookings follow up to seek satisfaction ratings, good pushed social, bad to
trigger personal visit, social ratings can be tied to staff pay,

11) Staff incentivisation: Encourage site staff to start conversations, make them your secret sales
force by giving set them a commission on bookings sold. Tie repairs
performance to pay when the SLA (Service Level Agreement) is exceeded
and 4* or 5* ratings achieved.

Modules and facilities can be added or removed as required. Push marketing enables the operator to
maximise use of facilities when not booked, with pre-written Adverts and the ability to give
COMPLIMENTARY SESSIONS, DISCOUNT CODES, create OFFERS and reduce prices as required.
Add ons – e.g., unlimited popcorn can be sold with cinema tickets and card payments are built in.

Enticement: Site Staff and external marketing teams can give prospective tenants GUEST access to
Busy Living, so they leave site with a flavour of what is available. Also as marketing propaganda is
developed, e.g., OPEN EVENINGS and TASTER SESSIONS can be fed to prospects to assist in converting
them over a period of time. Types of marketing messaging include:

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