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workplaces or homes, but the integration of the two. In London, commuting dissatisfaction has risen a
factor of housing costs getting more expensive, so much so that Generation X rate commuting distance
as a bigger influencer on home to work choices than older residents (73% to 64%); and, 29% of London
office workers would most like to change their ‘length of commute’. Combining this with this the rise in
co-working space, (London offers 20% co-working space compared to 30% globally), the vision is that
co-working space will increasingly be much more community driven and co-located with residential.
14% of the population, to some extent, work from home and this is rising in younger generations and
taking the three main sub categories within the co-working sector the first two bring forward exciting
opportunities to encapsulate these concepts within the building’s brand:
 “creative quarters” e.g., the We Work brand
 “tech hubs” e.g., the Huckletree brand
 “traditional Serviced offices & private offices” e.g., the Regis brand

Ringley’s research includes worked up checklists for the essentials of co-working space and what is
included or extras along with options in smaller buildings for Concierge/front desk share of such
space.

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