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So our research categorised amenities into:

‘must have’ ‘nice to have’ ‘love to have’

Required to compete a motivator to rent a differentiator to drive a
rent premium

7.4.3 Facilities research results:
Taking sites of over 300 dwellings there were 4 clear ‘must have’ winners:

MUST HAVE:
Wi-Fi 100%, TV satellite
94.44% and
Concierge/Security 72.22%
There were another 8 ‘nice to
have’ which we believe will all
too soon also become must
have’s:

NICE TO HAVE:
Sun terraces 66.67%, Check
In 55.56%, Sky Gym 33.33%,
Resident car parking 27.78 %,
Herb garden, Orchard, Snook
Space & Hub 22.22%

In the category of ‘love to
have’ or unusual extras we
found:

LOVE TO HAVE:
Children’s parties, Club room,
Guest parking, Home Demo,
House Keeping, Lobbies,
Recycle spot, Yoga spot,
Bicycle Hire, Car Club, Cinema
room, Cold store, BBQ space,
Outdoor chess, Swimming
Pool, Table tennis, Board
Meeting room, Child play
area, Onsite Handyman,
Postroom, Running club, Spa
centre, Storage units and
Tranquil water garden.

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