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built up demand analysis modelling for most facilities, for example: males are four times more likely
to participate in sports based recreational activities. By combining all these factors and applying
them to the building we have developed an operating income business plan model.

Participation in Generation Y
sport Generation X Age 21-35 Generation Z
Age 36-55 Age 18-21
(the millennial)
Males 54% 69% 76%

Females 39% 49% 58%

7.4.7 The operating business plan has underpinned the Busy Living app design identifying booking slots,
comparables in the locality and price sensitivity as well as evaluating legal considerations such as
community cinema licencing and for most facilities we have a checklist of essential fit out
considerations.

7.4.8 Operator Competence and IT:
There is a direct correlation between the marketing capability or set up of the operator appointed, pre-
created branded messaging, usage reporting tools and income.

7.4.9 Push marketing: is enabled in our
Busy Living app to enable Site Staff
to track under-used of facilities and
to push out offers and free taster
sessions for new residents.

7.4.10 Events: Our sporting and social
events calendars aim to maximise
resident engagement. Our events
manual includes (1) pre-created
adverts, (2) props lists, and (4) a
risk assessment for each event.

7.4.11 Incentivised staff: our Busy Living
app encourages Site Staff to engage
with residents to book them cleans, book them into events and more.

7.4.12 E-check-in: encourages the sale off add-ons, such as use of the loading bay, move in stores and
Concierge help and also captures sports and events preferences for facilities marketing.

7.4.13 ‘London’s future homes and workplaces – the next five years’: Savills research puts the spotlight on
London’s outer boroughs as the place to provide more flexible and cost-effective workspace solutions
to meet London’s dynamic growth, and, predictions are that successful locations are not just about

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