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databasing past interest to build a waiting list,
target marketing to your waiting list
pushing properties to social media, e.g., facebook.
Rationing properties to Agents: Three rationing systems ensure properties are let quickly to minimise
voids and to maximise your gross to net. Properties can be rationed to one or more agents:
individually, say just hard to let penthouse units,
the whole site, or
to go multi-agent after an operator exclusivity period.
By setting up an Agent they can access your marketing collateral, charge their Zoopla or Right Move
account and publish properties with their branding. Thereby reducing their admin/marketing time and
their fees. What is important is that you retain control of authorised marketing assets and visibility of
the whole process.
Marketing collateral:
As quality marketing is visual and
primes prospects Ringley Clients get
a 20% discount on 3D virtual tours.
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