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4.6 Module 5 - Planet Rent landlord websites .................................................. 73
4.7 Module 6 - Planet Rent - Rent Collection ...................................................... 74
5.0 Marketing ................................................................................................................ 75
5.1 Marketing collateral ....................................................................................... 75
5.2 Building the brand .......................................................................................... 76
5.3 Marketing Phase 1 - The wider market ........................................................ 77
5.4 Marketing Phase 2 - Prospective Tenants .................................................... 78
5.5 Marketing Phase 3 - Current Residents ........................................................ 81
5.6 Operational social media strategy ................................................................. 85
5.7 Lease up stages .............................................................................................. 86
5.8 Resident journey planning ............................................................................. 87
5.9 Residents introduction to your home ............................................................ 88
5.10 Residents handbooks ..................................................................................... 89
5.11 Example move in survey ................................................................................ 90
6.0 The role of the Operator at each stage of the life cycle ....................................... 92
7.0 Budgeting: 4 Budgets to Prepare ........................................................................100
7.1 Budget No. 1 - FM, building structure and services ..................................100
7.2 Budget No. 2 - Rent Management Budget ................................................102
7.3 Budget No. 3 - CapEX Budget ....................................................................109
7.4 Budget No. 4 - Operating Income Budget….……….……………………………………99
8.0 Threats to the gross to net ...................................................................................115
9.0 Build to Rent Client Reporting .............................................................................119
9.5 Repairs Service Level Agreements ................................................................120
9.6 Main Contractor Service Level Agreement ...................................................121
10.0 Valuation issues & rent pricing ............................................................................128
(1) establishing ‘operating income’ .....................................................................129
(2) establishing rent strategy & ‘premium rents’ ................................................129
(3) diligent modelling of the ‘gross to net’ ..........................................................129
11.0 Staff recruitment, performance management & training .................................137
11.6 Building Manuals ........................................................................................139
11.7 Site Staff performance management .........................................................140
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